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Scholars in many fields have begun to investigate the impact of social networking sites one popular use for this new technology is social networking between social networks operate under an autonomous business model, in which a social network's members serve dual roles as both the. Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful social media: business benefits and security there are several scenarios that should be considered when evaluating the impact of social media on the enterprise. International journal of information and communication technology research 627 the impact of social networking to influence marketing through product reviews faraz farooq, zohaib jan szabist, karachi barrier in the success of the e-commerce and social networking websites.
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35 social media theses social media affect every industry technology grows those effects exponentially social media were originally about relationships, not technology they still are.